About

Building digital products with purpose, clarity, and impact.

I am a product strategist, and digital marketing consultant who partners with ambitious teams to bring big ideas to life. With over a decade of experience across AdTech, FinTech, and media, I’ve helped launch platforms that reach millions—combining strategic thinking, cross-functional leadership, and a deep commitment to user experience.

Driven by curiosity and a belief in thoughtful innovation, I helps teams move from vision to velocity—transforming insights into products people love to use.

Curious what that looks like in action?

Background

The path to product wasn’t linear—and that’s what makes it effective.

My career began on the marketing side of a mobile app startup, where launching meant wearing every hat imaginable: UX, research, data, strategy. It didn’t take long to discover that the real challenge—and opportunity—was in product.

Since moving to Hermosa Beach in 2014, I’ve led product innovation for high-traffic platforms, media portfolios, AI-driven tools, and internal systems built to scale. From bootstrapped MVPs to multi-million-user ecosystems, my experience spans dozens of launches and hundreds of iterations.

Recent work includes rebuilding a WordPress network used by over 100 publishing sites, leading a cross-functional team of 20+ engineers, and designing monetization layers that now support $100M+ in revenue. Whether guiding teams through zero-to-one builds or optimizing growth flows for mature products, I brings clarity, creativity, and cross-functional collaboration to every engagement.

If you're searching for someone who can lead with vision, execute with care, and obsess over the user
—let’s talk.

Don’t Just Take My Word for It…

Endorsements from people I’ve worked with

  • "She would take any product and team to the next level if you let her."

    Paul Oui

    Full Stack Web Developer

  • “Abby was the go-to person in the company for every need—conquering problems previously deemed unconquerable.”

    Andrew Brewster

    B2B Marketer, Writer, Editor, Sales Professional

  • “A brilliant, hardworking product leader—and a standout mentor. If you have the chance to hire Abby, don’t hesitate.”

    Jade Boyce

    Head of People Operations

  • “Her thoughtful approach to product is tremendously valuable—she’s great at anticipating and engineering an effective and sticky user experience.”

    Neil Horowitz

    Director of Strategy & Research

  • “As a designer, she was the product manager sent from the heavens. ‘Thorough’ doesn’t begin to describe her documentation.”

    Lauren Shields

    Director, Product Design

SKILLS &

EXPERTISE

Product Strategy

Roadmapping & Prioritization, Product Vision & Strategic Alignment, Business Case Development, Feature Scoping & Tradeoff Decisions

Data & Experimentation

A/B Testing and KPI Definition, Funnel and Retention Analysis, Hypothesis-Driven Development, Data-Informed Prioritization

User Research & UX

User Interviews & Usability Testing, Wireframing and Prototyping, Collaborating Closely with Designers, User Journey Optimization

Technical Execution

Agile Workflows (Scrum, Kanban), SEO Best Practices & Core Web Vitals, API and Platform Integration, Front-End Tech Fluency

Cross-Functional Leadership

Leading Engineers, Designers, and Analysts, Stakeholder Management, Communicating Product Goals with Clarity

Who I’ve Worked With

Want to collaborate? Let’s Talk!

Contact me